This will be the first in a 3 part series (Part 2, Part 3)detailing experiences with using new and innovative online beer retailers. Many physical retailers have sold beer via an online presence for years, but only recently has the model been updated and focused directly on online sales, and sometimes without an affiliated retail location.
First up: LetsPour.com
Founded in Seattle in 2010 as a social wine site, and adding a retail model in 2011, LetsPour combines elements of a Groupon style deal site with a Foursquare style check-in service. The retail portion seems to have been started in an effort to provide good deals on wine (and later beer was added, as the two founders say little about beer in their bios). The retail site is focused on presenting new “deals” on a regular basis (several times a week). Once you signup on the site, you will starting getting daily emails featuring the latest beer deals. There are several ways to reduce the cost of your purchase as well (referrals, coupons, etc). The amount of each beer available seems to be fairly limited and more popular/rare beers listed recently are shown as sold out.
I first decided to place an order through LetsPour after noticing a well targeted ad on Facebook. I decided to order a mix of six different 22oz bombers mostly from Washington state that are difficult/impossible to get in Chicago, but aren’t really high end or rare. Shipping is free with 6 bottles and after a $10 coupon the average per bottle price worked out to be $6.38 – a pretty decent price I feel – but without the coupon it starts to get pricey . I placed the order late on Sunday night and while it was marked as “shipped” on Monday, it didn’t enter UPS’s system until Tuesday and didn’t leave Redmond, WA until Wednesday, and thus didn’t deliver to Chicago until the following Tuesday. If I order something online, I expect it to be shipped out the next business day at the latest.
When the beer did arrive, it was well packed in a proper horizontal bottle packer. The whole thing was wrapped in a large plastic bag (to contain possible leaks in case of a broken bottle?) and also contained a few disposable cold packs (though after a week in transit, were of little added value). The beers were all intact and in good shape. Upon tasting, all seemed to be fresh and proper tasting.
I subsequently placed a second order when they were offering a few beers that I was looking for not readily available in Chicago. This order was made on a Thursday and was shipped the same day. It was delivered the following Wednesday – appropriate processing time for this order.
The 3rd order I placed on a Friday, it didn’t ship until the following Wednesday for delivery the following Tuesday. Way too long a delay in shipping. So 2 of 3 orders were severely delayed in shipping, not a good sign for a place trying to run an innovative online operation to sell beer.
They send a daily email featuring the newest beers available. Occasionally they offer a very rare beer which is usually gone within a few hours (examples select Cigar City beers). However, there is usually a limit of 1 bottle on these beers, forcing you to buy 5 more bottles to fill the box and avoid the $20 shipping charge. I don’t care for this practice. If you are going to offer a single rare bottle, you need to make it easy to buy just that bottle, or maybe 2 bottles, and hope that this leads to an organic growth in sales.
Overall, a decent experience and I would probably continue buying from them if I am looking for specific or more rare beers that don’t come to Chicago easily. 4 of 5 stars.
Post event coverage of the Cystic Fibrosis Foundation of Chicago’s annual Festiv-ale. Different sized bottled make different colored beer? Goose Island BCS release. Red states, blue state, and breweries per square mile correlations that not everyone thinks is entirely on the level. End near for eBay beer sales?
Special Guest: Dan Luksetich. We talk with Dan about Cellarlist, his favorite European beer cities, and of course Rodenbach!
Steve’s Belgium trip including Orval, Rochefort, Westvleteren, Poperinge Hop Museum, Cuvee Hommelhof. Plus research into Two Hearted from a listener.
From The Great Taste of the Midwest. Recent beer trips.
Issac over at 5 Rabbit Cerveceria just sent us this press release announcing their new Brewmaster John J Hall, of the Goose Island Halls. With their new production facility in the build phase, they have recruited some top talent here to push them to the next level.
Chicago, IL August 10th, 2012
5 Rabbit Cervecería Announces Hiring of John J. Hall as Brewmaster/Production Deity
The first Latin craft brewery in the US, 5 Rabbit Cervecería is pleased to announce that John J. Hall has been added to its growing team as Brewmaster/Production Deity. Hall will be in charge of all brewhouse, cellar, packaging and quality control operations for the brewery. 5 Rabbit’s brewery is currently under construction at their 25,000 sq. ft. building in Bedford Park, the southwest suburb of Chicago located a short distance from Midway Airport.
“We are thrilled John is joining the 5 Rabbit team. The coming months are going to be very exciting for us as we bring all production to our new brewery. We can’t wait to see our beers reach their full potential now that John is in charge of
production,” says 5 Rabbit partner Andrés Araya.
“Making the best beer is the most important thing for us. We were looking for an extraordinary brewer, a highly creative person and passionate beer enthusiast. From the moment we first met John, we knew he was the perfect person for the job. With John’s addition to the team, we can confidently say that we have one of the strongest brewing teams in the Midwest,” says 5 Rabbit partner Isaac Showaki.
“We’re excited to bring John’s expertise and experience to our collaborative beer development process. The beers have been very good so far, but we expect a real jump in beer quality once we get them optimized for our new brewery with John’s help,” says partner and creative Director Randy Mosher. “It’s going to be a real fun fall.”
Hall is a Siebel Institute graduate and has spent much of his career at Chicago’s Goose Island Beer Company, which was sold in 2010 to the global beer giant, AB-Inbev. Starting at Goose in 1997, Hall worked his way up from cellarman to the position of Head Brewer by 2002. Over his 15 years his recipe formulations helped the brewery win numerous medals in prestigious competitions, such as the Great American Beer Festival (GABF), World Beer Cup and the Stockholm Beer and Whiskey Festival. He is active in many organizations, including the Brewers Association, the Master Brewers Association of the Americas, and as a Board Member of the Illinois Craft Brewers Guild. Hall has also been a Judge at GABF, World Beer Cup, and Festival of Wood and Barrel Aged Beers.
John Hall states, “I am so excited to join the 5 Rabbit team. Since meeting Andres and Isaac, I have been impressed by their vision and drive to start a whole new concept in craft brewing. Randy Mosher’s involvement really just confirmed for me this was an adventure the likes of which I want to be a part of. He was one of the instructors at Siebel who not only taught me to open my mind to new flavors and ideas, but to always challenge myself. I look forward to a long future with this unique team, creating new beers that expand the notion of what craft beer can be.”
5 Rabbit was launched in May 2011 with the idea of creating exciting, Latin inspired beers. Their products have found a following both among mainstream craft beer enthusiasts and Latino drinkers looking for something new and exciting. Sales have been increasing ahead of schedule, and the beers are now available in Northern Illinois, Ohio and the Philadelphia area. 5 Rabbit now offers four year-round beers (5 Rabbit, 5 Lizard, 5 Vulture, and the newly released 5 Grass) as well as three seasonal specialties, and will be adding some limited edition brews and additional seasonals in the near future.
Lincoln station is great. Breweries in planning and brewery openings, the numbers. Where is the DDBA? More on barrel aged beers.
Round two matchup strategies? California passing BA beer law. Cans vs Bottles.